VoodooVox announces Hispanic Influencer Program: Tap the Power of the Most Recognized Voices.

VoodooVox, the company whose multicultural marketing and advertising platform reaches over 8 million Hispanics a month through interactive audio and SMS media, today announced its new Hispanic Influencer Program (HIP).

HIP provides brands and advertisers direct access to top Hispanic voices and community influencers. HIP makes it easy for brands to enhance their marketing plans with a variety of influencer-related advertising capabilities including: content sponsorships, post-roll messages, talent reads, endorsements, and talent appearances.

HIP makes the use of Influencers simple. A full service solution to fit any advertiser’s needs, HIP offers real-time performance tracking and campaign updates as desired.

Voodoovox’s marketing platform uses interactive audio prompts that promote the availability of timely new and informative updates to consumers using prepaid calling cards. When buying their calling cards, consumers can now choose cards that offer a specific category of audio prompts (e.g. content such as just sports updates), cards that offer an assortment of audio prompts (e.g., sports AND news AND local deals, etc.), or if they prefer cards that don’t offer any.

“Brands are just beginning to grasp the powerful evolution in the prepaid calling card industry”, said Gregory Wester, COO of VoodooVox. “With new technologies, these pervasive cards now deliver not only low-cost and convenient telephony, but also real-time news updates, local, time-sensitive deals, and more.

As part of HIP, these renowned influencers will be making their content available to the 8 million Hispanics a month reached by VoodooVox’s multicultural marketing platform. The content is voiced by the influencers themselves and offers advertisers a variety of ad media placements.

“VoodooVox is providing this very special opportunity for me to expand my connection with my community and enhance my lifelong mission of empowering others to live happier and healthier lives,” said Dra. Isabel-Gomez. She continued, “Each month, millions will be able to engage with my message, and yours, through VoodooVox’s multicultural marketing platform.

“The response to this new offering has been tremendous”, added Mr. Wester. “Consumer engagement with these messages is over 10 percent.”

The initial talents being announced today include:

Dra. Isabel: Dr. Isabel Gómez-Bassols, better known to her legion of fans around the country as “la Doctora Isabel, el Angel de la Radio” (Dr. Isabel, the Angel of the Airwaves), is the nation’s foremost Hispanic radio psychologist.

Julie Stav: Financial expert and New York Times Best-Selling Author. For the more than 41 million Hispanics in the United States, Julie Stav is not only a financial expert and educator, she is considered by many as a leader and inspirational role model, creating a following that now wishes to emulate her image and success.

Maria Marin: the leading motivational icon among Hispanics worldwide. Her message, dedicated to empowering women, reaches millions through her nationally syndicated radio show, weekly newspaper columns, best-selling book, international seminars and network television interviews.