Sensis selected by USCIS for National Advertising Contract.

Sensis announced an award by the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services (USCIS) to develop a public awareness and education initiative providing permanent residents information on tools available to help prepare for U.S. citizenship. This multiyear contract is worth approximately $2 million in Year One.

“This is a global initiative as the message will be targeted to immigrants from Asia, Latin America, and other regions,” Sensis President Jose Villa said. “Citizenship is the goal for so many immigrants in the U.S. We want to make sure they have access to all the information they need for this important step.”

The contract includes market research, strategy, account planning, brand development, media planning, community outreach tools, digital marketing, social media, and traditional advertising to develop a comprehensive and coherent message. The naturalization process can be challenging for some, and this awareness initiative is aimed at helping legal immigrants become aware of all the resources and educational tools available to help them prepare for citizenship.

“We are excited to begin this important initiative with the Sensis team,” said Rebecca Carson, chief of the USCIS Office of Citizenship. “Through this combined effort, we seek to implement a national initiative to raise awareness about the rights, responsibilities, and importance of U.S. citizenship and the free educational tools and resources available to permanent residents.”