Pascual Amorrosta appointed Chief Marketing Officer of Grupo PRISA.

Miguel Angel Pascual Amorrosta, current Director of Marketing and Communications for Unión Radio has been appointed Chief Marketing Officer of Grupo PRISA. In his new position, Pascual will coordinate all marketing policies and strategies of PRISA and will manage, in coordination with the various business units, the brand portfolio of PRISA, looking to maintain and strengthen its competitive position in the market. In his new role, Pascual will report directly to Andres Cardó, Director of Corporate Development, Sales and Marketing.

As a result of this movement, Juan Pablo Alvarez Nespereira, currently CEO of the radio operations in the US, has been appointed Director of Corporate Marketing of Unión Radio (Grupo PRISA’s radio division) and holds responsibilities for Latin America and Spain.