Rafael ‘Rafe’ Oller named Sr VP of Marketing at Sí TV.

Sí TV announced that Rafael “Rafe” Oller has joined the company as senior vice president of marketing. The former Warner Brothers International, FOX Broadcasting, and USA Broadcasting executive will report to Michael Schwimmer, Sí TV’s chief executive officer.

Schwimmer said, “Rafe is a strategic and creative team leader who throughout his career has taken innovative approaches and techniques to maximize marketing effectiveness. With this track record of successes, I am confident Rafe will deliver excellent leadership in our ever more critical marketing efforts, which in turn will help us all take Sí TV to the next level.”

Oller joins Sí TV from Warner Channel, a division of Warner Brothers International, where he served as vice president of marketing and on-air promotion since 2008. In that role, he was responsible for marketing strategy, creative and tactics for both on/off channel including on-air promotion, consumer marketing, public relations, and affiliate and ad sales support.