Los Angeles Philharmonic invites Latinos to Attend

The LA Phil enters its second year of a focused Hispanic marketing effort executed via agency of record alPunto Advertising.

The effort this year is highlighted by the production of two TV spots that promote LA Phil events as well as start seeding in the brand message of “enrich your life” (Enriquece tu vida).

The message developed by alPunto is founded on the impact that music can have on people’s lives; music does in fact enrich your life.

The LA Phil offers all types of concerts and music that can enrich people’s lives; from classical to pop, jazz and even rock, these concerts showcase some of the best talent in the world, including LA Phil’s new Musical Director, Gustavo Dudamel.

This past September LA Phil also offered a Viva Mexico! concert featuring Ozomatli, Calexico, Mariachi Reyna de Los Angeles, and others. The concert at the Hollywood Bowl was a fabulous way of celebrating the 200th anniversary of Mexico’s independence.

The TV spots will be running on Univision and Telemundo in Los Angeles both on paid schedules and as PSAs. In addition LA Phil reaches Latinos via direct mail efforts, print, email blasts and outdoor with creative developed by alPunto Advertising.