Paredes & Sanchez joins LatinWorks.

LatinWorks has announced the addition of Victor Paredes and Monica Sanchez to the team.
 
With over 15 years of experience, Paredes joins LatinWorks from the Vidal Partnership in New York. While at Vidal, Paredes led integrated Hispanic marketing solutions to address client objectives for brands, such as Cadbury, Caress, Kraft, MasterCard and Sprint/Nextel.
 
In his role as VP, Group Account Director at LatinWorks, Paredes will be responsible for the leadership and management of Hispanic strategy for Kimberly-Clark and Lowe’s. Paredes is a graduate of City University of New York with a BA in Spanish Literature and Culture.
 
Sanchez joins LatinWorks from Collider Media where she focused on developing the market for cross-platform targeted advertising on mobile devices. As co-founder and VP of marketing and analytics, Sanchez sought out investors and partners to establish partnerships and grow the client base. Sanchez bring with her over 20 years of experience in both the consumer and business markets, with a focus on strategic planning.