Tide partners with Las Comadres and Maria Antonieta Collins.

According to a recent survey conducted by The Associated Press and Univision, 6 in 10 of the Hispanic population polled said it’s hard for them to get ahead financially these days. Now more than ever it is important to find ways to get more value for the money, which is why for the second year, Tide is bringing its free “More Value for Your Money” seminars to Hispanic women with an agenda that highlights new tips and suggestions so that they can get more value for their money.

Tide is reaching out to a wider Hispanic audience across the country by hosting more free seminars. The tips provided will help Hispanic women get more value for their money and time during specific seasons or important events throughout the year. This way, families can enjoy quality time together while at the same time staying within budget.

“I’m excited to partner again with Tide and Las Comadres to interact with my dear Hispanic community,” said Maria Antonieta Collins. “I’m eager to provide them with first-hand tips on proper budget management as well as fresh ideas on how to get more value for their money during special holidays and important occasions, so they can spend their time and energy on what really matters: their families.”

Open to the public, the seminars will take place in the following cities:

New York: September 29, Queens Library at Flushing, 41-17 Main Street

Chicago: October 5, National Museum of Mexican Art

“Tide understands that we are all looking for ways to get more value for our money and save time on everyday tasks without sacrificing on quality,” said Suzanne Watson, Associate Marketing Director North America Tide. “We are proud to take these seminars one step further by addressing simple and effective ways to help Hispanic women get more value for the money on special occasions in their lives, including topics from how to optimize their laundry process to how to spend quality time with family and friends during holidays and vacations without blowing their budget.”

By using a quality detergent, like Tide with Acti-Lift technology, designed to soften and break up dry stains, Hispanic women can devote time to important things in their lives, while the stains are lifted off with ease.