Iturralde-Rachev named NY Sales Manager at Fútbol de Primera Radio.

Fútbol de Primera Radio (FDP) is expanding its sales division by opening a sales office in New York headed by Lucilla Iturralde-Rachev.

Mrs. Iturralde-Rachev served most recently as Media Director at The Vidal Partnership and has a 15 year career dedicated to the US Hispanic Market.
“Lucilla brings a wealth of knowledge, expertise and understanding of the US Hispanic marketplace and will be pivotal in taking FDP Radio to the next level,” Chairman Andrés Cantor said.

“I am happy to be joining Fútbol de Primera. It is an opportunity to work with a fantastic group of people and to sell a truly great product that consumers can get excited about. FDP Radio offers clients the chance to capture this passion and I am excited to be a part of it all. World Cup. Mexican National Team. Gold Cup. Andres Cantor. Need I say more.” said Lucilla Iturralde-Rachev who will serve as FDP National Sales Manager.

Meanwhile, Robert Pantanini, Executive Vice President of Sales for Fútbol De Primera Radio said: “Our clients deserve the very best knowledge in creating their sponsorship packages of the Gold Cup, Mexican National Team and ultimately the FIFA 2014 World Cup Qualifying Matches all coming soon. Our properties showcase the Mexican, United States and various CONCACAF National Teams so inclusion of FDP Radio must be very strategic and a perfect fit into your plan. We’ve responded by further expanding our team with an expert in media planning, Lucilla. She offers proven leadership, industry knowledge, creativity and reliability in the business” said Robert Pantanini, Executive Vice President of Sales for Fútbol De Primera Radio.