ImpreMedia Partners with izmomedia to offer Automotive Portal.

ImpreMedia announced that it is partnering with the leader in automotive business solutions, izmomedia. The partnership will revolutionize online car buying for US Hispanics, a huge and largely untapped market for automotive dealers and manufacturers.

“ImpreMedia is excited to partner with the world leader in automotive business solutions, izmomedia. We are proud to offer consumers and automotive advertisers solutions by creating a unique and unparalleled experience to buying and selling a car”

The new automotive site that will result from the partnership between impreMedia and izmomedia will offer unparalleled interactive content and unique features in both Spanish and English that are not currently available to US Hispanics. The site will offer dealerships tailored solutions with the ability to manage inventory in real time and ultimately drive leads and sales to participating dealers. The dealers will have total control of, and access to, their site with full reporting capabilities. It will offer marketing tools such as customizable display and search advertising. The lead-oriented, content and feature driven automotive portal is scheduled to be released in the Fall of 2010.

“ImpreMedia is excited to partner with the world leader in automotive business solutions, izmomedia. We are proud to offer consumers and automotive advertisers solutions by creating a unique and unparalleled experience to buying and selling a car,” stated Monica Lozano, CEO of impreMedia.

“As one of the largest automotive portal solution providers in the U.S., we’re very pleased to partner with the #1 Hispanic online news and information company,” said Tej Soni, president of izmomedia. “As we extend izmomedia’s reach into this very important and fast-growing audience, we believe the combination of impreMedia’s world class editorial resources and izmomedia’s unrivaled interactive automotive content and functionality will bring significant advantages to Hispanic car buyers, as well as providing new opportunities for car dealers and auto manufacturers to reach consumers.”