Códice and Harrenmedia join forces for Search Marketing.

Harrenmedia and Códice announced their strategic alliance with the aim of bringing solutions for the online advertising market and “tailored” web development as well as for the implementation and measurement of indicators that will aid on business decisions and to optimize current and future investments on the Internet.

“In addition to the leadership that already Harrenmedia has regarding advertising on search engines via its division Searchformance and certification by GOOGLE, we are convinced that the question at issue is an ecosystem of digital value that has to look at the platform, the destination site, momentum and optimization. That’s why we’re excited about this alliance, because of Códice´s great potential on the analysis, logistic outcome, and mentality of conversion; not only in search engines but in the destination sites, “said Engel Fonseca Harrenmedia’s VP Digital Value Generation North Cone .

“Without a doubt the future of marketing and advertising is on the Internet, as it is the most appropriate cost-benefit platform, it also provides more efficient measurement tools, highly targeted public campaigns, 7×24, high flexibility and the ability to make strategic decisions based on real information, “said Francisco Pellat, Managing Director of Códice.