Azteca America announces Ford partnership on Azteca Boxing Series.

Azteca America network announces the successful launch and execution of another multi-platform campaign.

Since early this year, Azteca America has partnered with the Zubi Advertising agency to bring the Ford F150 brand alive on its flagship Box Azteca property.

Beyond its highly reputed product integration, Azteca America delivered a multi-platform digital campaign: bringing the Ford name to the Azteca Deportes boxing website online and delivering a branded boxing video service to mobile handsets. New media also delivered further impressions with a banner, and pre-roll video campaign across its sporting portals and YouTube channels. Throughout all this the Ford F150 message remained consistent and of high impact.

“It has been a delight to work with Zubi and Ford because they really understand how to take advantage of sports programming to integrate their brand in a meaningful way,” said Rawdon Messenger, Director of Digital and Product Integration. “Ford F150 is just perfect for the boxing platform and looks great on air, online and mobile!”

This yet another example of Azteca America going well beyond 360-degree promises and actually creating successful, workable solutions for clients.

“We are honored to welcome Ford to our network as exclusive automotive partner of Box Azteca,” said Bob Turner, President of Network Sales of Azteca America. “We worked for two years with Zubi Advertising to make this happen and look forward to extending our partnership into 2011.”