ESPN Deportes Radio expands into Atlanta.

Beasley Broadcast Group, Inc. and ESPN, Inc. announced that ESPN Deportes Radio, the only 24/7 national Spanish-language sports radio network in the United States, will launch Monday, August 30th on 1100 AM WWWE as Atlanta’s only Spanish-language sports radio network.

Vice President and Market Manager for Beasley’s Atlanta radio stations, Chris Edmonds, commented, “In response to their feverish passion for sports, we aim to engage local Atlanta Hispanic sports enthusiasts by airing community sports shows in addition to the tremendous variety of national and international sports offered through ESPN Deportes.”

“This is yet another step forward in our effort to make ESPN Deportes Radio available in the top U.S. Hispanic markets,” said Oscar Ramos, General Manager ESPN Deportes Radio. “We are very excited to offer our top-tier sports programming mix to the emerging Hispanic community in Atlanta, as well as new opportunities for advertisers and marketers to reach the local sports fans.”

Executive Vice President of Operations, Brian Beasley, continued, “Atlanta represents the second major market in which Beasley Broadcast has committed to Hispanic programming in the last thirty days. We strive to bring all of our listeners relevant and entertaining programming in each market in which Beasley operates radio stations. Recognizing that the Hispanic population is the fastest-growing segment of the United States’ population, we believe that it is important to address their specific listening preferences and are pleased to be associated with ESPN Deportes in the Atlanta market.”

“ESPN Deportes Radio is happy to re-enter the Atlanta market,” said Jim Roberts, Executive Director, Affiliate Sales, ESPN Deportes Radio. “We are equally thrilled to once again enter into partnership with Beasley Broadcast, who in addition to Atlanta launched ESPN Deportes Radio earlier this month in Philadelphia.”