720 AM NORTEÑO also FM DIAL in S.A.!

Border Media Partners announced that KRIO 104.1 FM began a 100% simulcast with KSAH 720 AM (primary station), effective today at 12:01 A.M..  KSAH Norteño 720 can now be heard on KRIO 104.1 FM; and in an effort to continue to serve our valued listeners, Hispanics across San Antonio and South Texas will now have the opportunity to hear their favorite Norteño music on the FM Radio dial.

This 100% simulcast will provide FM radio listeners with all the wonderful features and benefits of Norteño 720 AM, including The Jobs Hour, The Flea Market on the Air, the Vicente Fernandez 12 in a Row (Hora de los Corridos); and indeed, all the terrific features of the show that have made KSAH a Top Station in Time Spent Listening for both English and Spanish broadcasting in the market. 

Alfonso Flores, Program Director/Operations Manager for Border Media Spanish stations in San Antonio said, “In the world of communications with multiple delivery platforms such as internet, ipods, and so on, our listeners have told us that they would like to see Norteño’s programming moving from exclusively AM, to include options on the FM dial.   As a program director, this offers an exciting opportunity to take the listener’s passion for the Norteño music to a better quality sound on an FM signal.  This move will enable Border Media to continually super-serve San Antonio’s local interest in the best radio with the wonderful features of the show and the kinds of personalities that San Antonians have loved for many years.  Albert Alegre is the only on-air personality in San Antonio to be a prestigious Marconi-Award winner which he won last year; and Norteño is really San Antonio’s soul which reflects the diversity of Latinos in this market.”

Flores expects that advertisers will embrace this move, as it adds the opportunity to reach new Hispanics on the FM dial, in addition to the 46 counties that KSAH AM reaches in and around San Antonio, that makes this station a tremendous value for both local and national advertisers.  Flores concludes, “If Norteño has been a winner on AM, just wait until its expands its reach on the FM dial!