Los Angeles KJLA-57 expands programming hours.

Starting Monday August 23rd KJLA-57, LATV’s Los Angeles owned-and-operated full power station, will be adding to its programming line-up seven additional hours of original programming Monday through Friday from 6:00AM PT to 1:00PM PT. KJLA-57 will now feature sixteen consecutive hours (6:00AM-10:00PM) of LATV’s groundbreaking content.

“This move provides our advertisers the opportunity to partner with KJLA’s full power capabilities and reach the most important DMA, greater Los Angeles, throughout the day on all major cable carriers,” said Rafael Gutierrez, KJLA’s General Sales Manager. ” With local Nielsen ratings measuring KJLA, we will be positioned as a very strong and competitive alternative in Los Angeles,” added Gutierrez.

“Our steady distribution growth and our commitment to programming that is current, young and fresh, are fully complemented by KJLA’s local reach and audience loyalty,” commented Luca Bentivoglio, LATV’s Chief Operating Officer.
   
The additional seven hours will feature original talk shows like Almohadazo, Vision Extrema and Roomies, Score Final, a daily sports news show , two compelling dramas Yo no te pido la luna and Clave Uno and the return of Mexican sensation Laura Leon. Audience favorites such as Los Archivos Secretos de Jaime Maussan, Mex to the Max and En La Zona will continue on KJLA’s regular schedule.