BK consolidates at Crispin Porter & Bogusky.

According to the New York Times, Burger King has consolidated their marketing duties at Crispin Porter & Bogusky, Hispanic and African American responsibilities are also switch over from Austin based LatinWorks and New York based Uniworld respectively.

“As the New York Times has reported, Burger King is consolidating their agency assignments. We thank Burger King for the opportunity to work on their business for the last year and a half. Our agency is better thanks to that experience. They have a great brand and we wish them success as they consolidate their business under Crispin Porter & Bogusky,” Sergio Alcocer, President and Chief Creative Officer, LatinWorks.
 
Crispin Porter & Bogusky is part of MDC Partners, who have an interest in Adrenalina. Adrenalina was at the center of the news in the last couple of weeks with the departure of Manuel Wernicky – Chief Ideas Officer, President and Managing Partner.