Gonzalez joins Arenas Entertainment.

L.A. based Arenas Entertainment announced that Sergio Gonzalez has joined the company as VP of Publicity and Promotions. In his new position, Gonzalez will be responsible for the development and execution of marketing campaigns across all platforms for Arenas’ clients.

Gonzalez replaces Isaac Cuevas who, after 6 years with Arenas, has accepted a position at Warner Bros. Gonzalez most recently served as Managing Director of Terry Hines and Associates, where he oversaw the recreation of its successful Hispanic Division. With over 100 films, home entertainment and interactive campaigns under his belt, Sergio has developed strong business relationships with top executives within various studios as well as with
top Hispanic media outlets. Gonzalez will report directly to CEO Santiago Pozo.

Pozo says: “We welcome Sergio to the Arenas family and look forward to his contributions both for the growth of Arenas and for the benefits of our clients. We are sure that the many years of experience Sergio brings to the table will be of invaluable service in continuing Arenas’ role as the cutting edge company in the U.S. Latino sector.”

Gonzalez says: “In our world of Hispanic targeted marketing, Arenas has always been known as the origin of what we do. It is basically the epicenter of all things exciting and new within Hispanic marketing. I look forward to the opportunities that are ahead and I am certain that with the team Santiago has assembled, Arenas with continue to be #1 in the Latino Entertainment marketing world.”