Chevrolet parks at Latinworks.
July 9, 2010
General Motors has assigned the Chevrolet US Hispanic advertising and marketing duties to Austin based Latinworks.
“LatinWorks is considered one of the most creative agencies in the Hispanic marketing space,” said Joel Ewanick, vice president, GM U.S. Marketing. “In addition to their creativity, they also have strong strategic talents. They produce results for their clients and we look forward to partnering with them as we tell the Chevrolet story.”
“Chevrolet’s growing lineup of cars, crossovers and trucks provides great style, fuel efficiency and value to consumers,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “With the additions of the all-new 40 mpg Cruze compact car and the Volt electric vehicle with extended range later this year, we are looking forward to working with LatinWorks and welcome them to the Chevy team.”
Coral Gables based Accentmarketing handled the account previously.
