LatinWorks named Hispanic AOR for Post Foods.

LatinWorks has been named as the Hispanic agency of record for Post Foods, LLC. LatinWorks will focus on leading Hispanic Brand development initiatives for the Post brands, including the iconic cereal Honey Bunches of Oats.
 
“We have been very strategic with our investments in the Hispanic market and it’s paid off with strong growth”, says Bart Adlam, President of Post Foods.  “We are looking to take this program to the next stage and we believe the level of thinking, energizing ideas and creative presented by LatinWorks will take us there with the Latina consumer.”
 
“We are pleased to work with a company with such a rich heritage as Post-, with brands poised for growth and success with Hispanic consumers,” said Manny Flores, CEO and managing partner at LatinWorks. “Post and LatinWorks share a similar philosophy for reaching the Hispanic consumer and we are proud to begin working together.”