GolTV kickoff HD channel with 2010 Emirates Cup.

GolTV will kickoff its new high definition channel, GolTV HD, with exclusive live from London coverage of the 2010 Emirates Cup on July 31 and Aug. 1. Hosted by England‚s Arsenal FC, the two-day interleague competition features high-adrenaline match play between top European clubs, including Italy’s AC Milan, France‚s Olympique Lyonnais and Scotland‚s Celtic FC.

“The World Cup has piqued interest in international soccer and again proven that there are serious numbers of fútbol viewers in the U.S.,” said Rodrigo Lombello, COO of GolTV. “This year’s Emirates Cup will carry over the excitement from the World Cup and offer soccer fans an exclusive first look at the upcoming seasons for clubs in top European leagues. In addition, GolTV HD’s crisp high-def picture and premium sound will enable viewers to truly immerse themselves in the action.”