Tellet named Sr VP Research & Consumer Insights for MTV Networks LatAM, Canada and US Hispanic.

MTV Networks International announces the promotion of Nancy Tellet to Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market. In this role, Tellet is responsible for leading all research and planning activities across the company’s portfolio of brands (MTV, VH1, Nickelodeon and Tr3s), as well as overseeing all facets of research including market analysis, ratings research and brand & viewer insight development for both the consumer and trade markets. Based in New York, Tellet will report into Jose Tillan GM and EVP of Tr3s and Scot Mc Bride, COO and EVP of MTV Networks Latin America, Canada and US Hispanic.

“Nancy’s in-depth knowledge of the US Hispanic market has played a key role in the growth of the Tr3s brand, as well as the delivery of valuable insights to our clients and the industry.” said Tillan. “Her passion for the US Hispanic market and audience is contagious.  Her insights are constantly welcomed by the whole organization…and we have fun working together!”

“Nancy’s unique ad agency perspective combined with her expertise in both media research and account planning disciplines will allow us to create strategic and highly actionable insights across all areas of our Latin American business,” said McBride. “Her proven track record and innovative contributions will ensure that our audience and clients are top of mind across all the regions we serve.”

As part of her previous role as VP of MTV Tr3s, she leads the brand’s proprietary Cooltura Panel, which includes 150 14-32 year old Hispanic participants throughout the country, often referred to as Cooturistas. Under her leadership, the panel continues to provide insights for Tr3s: MTV, Música y Más programming, key Hispanic social issues and the merging of Latin & American cultures among U.S. Hispanics.

In 2009, Tellet spearheaded the influential research study, Loteria Renewed, a winning idea from Gabriela Gonzalez of Bromley Communications through AHAA (Association of Hispanic Advertising Agency). Coolturistas submitted images updating traditional Loteria (traditional Mexican game) cards to reflect their everyday lives in the U.S. today as well as their dreams, issues and aspirations.