Lopes – Managing Director for Latin America at Mobile Marketing Association.

The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as managing director of the MMA’s Latin America
(LATAM) branch. In his new role, Lopes is responsible for driving the association’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region’s leading association.

“The MMA has played a key role in fostering the LATAM region’s mobile marketing ecosystem, including identifying emerging opportunities, creating industry-standard best practices and protecting the consumer experience,” Lopes said. “I’m honored by the opportunity to lead the MMA’s initiatives in the region.”

Lopes’ initial charter will center on the regional committees: Consumer Best Practices, Mobile Advertising Guidelines with focus on SMS
advertising. In addition, following the success of the MMA Forum New York held last week, Lopes will host the LATAM MMA Forum this coming September in Sao Paulo. Finally, MMA LATAM is launching Local Councils starting in Argentina and Mexico.