PepsiCo signs deal with Gas Station TV.

Gas Station TV and PepsiCo announced a multi-year, multi-brand agreement to promote Pepsi, AMP Energy drink, AMP Energy Juice, and Brisk to consumers at the gas pump. GSTV joins other outlets in PepsiCo’s evolving media mix including NBCU, YouTube, Hulu and MTV Networks.

“GSTV is a great example of a partner who is playing a vital role in helping us connect with our consumers in meaningful ways when they are most receptive to our messages,” said Seth Kaufmann, Director, Media Strategy & Investment, PepsiCo North America Beverages. “Our partnership with GSTV allows us to add value to the consumer experience, ultimately deepening our relationship with our consumers and driving our business as a result. It’s also an added bonus that they are closest to the moment of truth in a key strategic retail channel for us, ensuring our consumer connections translate into sales.”