Latinum Network convenes Media Strategists and Marketing Leaders.

Latinum Network is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision, with marketing executives from at least two-dozen big brands – including 7-Eleven, Unilever, Subway Restaurants and Kraft Foods — to tackle one of their biggest collective challenges: boosting the effectiveness of Hispanic marketing spend.  This working meeting will mobilize advertisers and leading service providers to unearth practical solutions to the problems that undermine brands’ Hispanic initiatives today such as filling critical data gaps, establishing performance benchmarks, and tracking marketing ROI.

The meeting will take place at the NBA headquarters in New York City from June 22-23.  NBA Commissioner David Stern will kick off the meeting.

According to Latinum Network principal Michael Klein, “Marketers are struggling to obtain a clear picture of media effectiveness.  The answers are complex.  This two-day meeting will provide an opportunity for our members to share innovative solutions, access expert insights, and harness their collective power to improve ROI and grow their Hispanic business.”

According to Saskia Sorrosa, Senior Director, Marketing, National Basketball Association, “We at the NBA are delighted to co-host this meeting for Latinum Network because it allows us to communicate our commitment to the Hispanic community.  As the Hispanic population grows, and becomes increasingly mainstream, we, as marketers, will have to do more to understand the cultural differences in order to build relationships.  This meeting should help marketers navigate the evolving media environment to engage this American consumer.”