Infinity Insurance selects Acento as Hispanic AOR.

Infinity Auto Insurance announced Acento Advertising as their ‘Hispanic Advertising Agency of Record’. Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.

“We are looking for extraordinary results that complement our rich history serving this segment. Acento’s proven track record and stable of talent, along with Infinity’s focus on competitive and friendly products makes this partnership an excellent strategic match in moving our business forward,” said Glen Godwin, Infinity’s SVP, CMO.

The agency’s involvement will include market research, brand marketing, media planning and buying, public relations and event marketing efforts, as well as developing ads and collateral materials

“We are an agency dedicated to building passion between people and brands,” said Roberto Orci, President/CEO at Acento. “With brands like these, in many ways, our job is easy — building on the great products, heritage, and equities of Infinity will be a genuine pleasure.”