AT&T launch U-verse TV App with Univision FIFA World Cup.

AT&T and Univision announced the launch of the Univision 2010 FIFA World Cup app, the first Spanish-language TV app available from U-verse TV.

In addition to delivering live access to all 64 matches via Univision, TeleFutura and Galavision, AT&T will provide comprehensive Univision
Spanish-language content in the U-verse TV On Demand library, and exclusive Mexican National Team Spanish content across multiple screens. AT&T is bringing fans more ways than any other provider to follow the 2010 FIFA World Cup with live and on demand coverage across screens.

The U-verse Univision 2010 FIFA World Cup app includes a Univision Multiview that lets you watch the Univision, TeleFutura and Galavision channels featuring World Cup matches on your screen at one time. The app also features athlete bios, photos, groupings and the latest team standings straight from South Africa to your U-verse TV screen in Spanish.

“For the first time, U-verse TV customers will be able to interact with and follow their favorite teams and players through an interactive TV app with Univision in Spanish,” said Dan York, president of content, AT&T. “We’re proud to work with Univision to offer a new way for our Spanish speaking viewers to watch the 2010 FIFA World Cup, and we’re excited for fans to watch exclusive Mexican National Team videos in our U-verse on Demand library.”

“Building on Univision’s comprehensive and exclusive Spanish-language TV coverage of the most exciting soccer tournament in the world, we are thrilled to work with AT&T to offer our viewers this first-of-its kind offering. The Univision 2010 FIFA World Cup app on U-verse TV will allow viewers the opportunity to interact and engage with their favorite teams and players like never before,” said Tonia O’Connor, EVP, Distribution Sales and Marketing, Univision Communications Inc.