Condon new CEO of REVShare.

REVShare, a TV advertising network that brings the accountability of Internet advertising to television, announced the appointment of Brendan Condon, a 25-year global media industry veteran who joins the company as Chief Executive Officer (CEO).

“We are very excited to have someone with Brendan’s caliber of experience join our executive team. He is a recognized media industry executive who has a deep track record of successfully expanding media businesses,” said Joseph Gray, Chairman and Founder of REVShare. “Brendan will play a critical role in the future growth and expansion of REVShare as we continue to develop the technology, infrastructure and framework to optimize performance-based TV advertising.”

Condon joins REVShare from Time Warner, where he specialized in monetizing digital and print media opportunities, strategic acquisitions and commercial partnerships. He served in a variety of capacities over the last 20 years, most recently as Senior Vice President of Global Emerging Markets, where he oversaw the advertising businesses for AOL’s global Mobile, SEM, Affiliate and APAC (Asia-Pacific advertising region). Prior to that, he served as Managing Director of AOL’s Platform-A International Advertising division, based in London, leading a team of over 500 employees across 10 European countries and Japan.

“With the rise of online advertising’s proven effectiveness, marketers now demand similar models of accountability and efficiency across traditional media. We’re all well aware that TV is losing market share to online advertising,” said Condon. “One of my primary missions as CEO will be to bring to the forefront how a scalable, performance-based model for TV advertising that REVShare provides, can give media companies and marketers the same kind of accountability, effectiveness and optimization as Internet advertising.”

“We are equally as excited about our heightened focus in the Hispanic Marketplace. We feel that the continued growth of the Hispanic community offers a value proposition that has not met its fullest potential. We look forward to developing these campaigns with our clients and media partners,” continued Condon.