Mediamark Becomes GfK MRI.

Mediamark Research & Intelligence (MRI) announced that it has rebranded to “GfK MRI”.

“We are very excited about our rebranding,” said Kathi Love, President and CEO of GfK MRI. “Our transformation to GfK MRI signals to the industry that we combine the best of two worlds–the GfK Groups’ global resources and the national and local, high-resolution knowledge of GfK MRI in the U.S.”

GfK MRI will employ The GfK Group’s global corporate tagline “Growth from Knowledge.”