Univision announces 2010 FIFA World Cup On Demand.

Time Warner Cable and Univision Communications, Inc.,announced the availability of Univision’s exclusive Spanish-language airing of the 2010 FIFA World Cup TM games on Lo Mejor On Demand (LMOD), Time Warner Digital Cable’s first Hispanic Free On Demand (FOD) channel with original Spanish-language content from the top Hispanic networks. Games will be available on demand from June 12 to August 11, 2010.

To honor Hispanics’ everlasting passion for soccer, Time Warner Cable Deportes and Univision will also host a grand event at The Home Depot Center Tennis Stadium in Los Angeles on May 14 to bring the longest running show in the world and America’s #1 entertainment/variety program, Univision’s “Sábado Gigante” (Giant Saturday), to the public in the area of Los Angeles. To celebrate the anticipation for the upcoming 2010 FIFA World Cup™ games, legendary Univision personality Don Francisco will broadcast a special taping of his show. Guest appearances will include “Sábado Gigante’s” “El Chacal” and La Cuatro, as well as special musical performance.

“We are thrilled to kick off our Time Warner Cable Deportes’ campaign with the sports programming Hispanics are most passionate about and the world’s most epic tournament,” said Sam Howe, Chief Marketing Officer for Time Warner Cable. “At Time Warner Cable we are dedicated to offering our Hispanic customers the content they love the most, which is why we are proud to enable them to experience all 64 games on their schedule.”

“We are proud to partner with Time Warner Cable to bring our audience the excitement of the biggest sporting event in the world when they want it,” said Tonia O’Connor, executive vice president, Distribution Sales and Marketing, Univision Communications Inc. “Time Warner Cable Digital customers will also be able to watch the live games on Univision HD and TeleFutura HD, which will further enrich their viewing experience.”