Cinematic effects showcase promise of a Beer ‘as Cold as the Rockies’.

There is ample research that proves that Latino Beer drinkers, in particular, want cold refreshment when they grab their drink. New Coors Light Spanish language spots take the consumer to the core of an icy mountain to reveal new Coors Light packaging with windows to alert consumers when their beer is cold. The innovative commercials, created by Bromley Communications, LLC, will air May 14 through September 30 on all Spanish-language television networks in the U.S.

The thirty-second high definition digital spot takes the consumer on an aerial tour of snowcapped mountains where high tech machinery cuts away the surface to reveal icy cool Coors Light cans inside the new Cold Activation Window Pack.

“This ad brings to life in a memorable way the benefit of the Coors Light Cold Activation Window Pack, which gives consumers the assurance their beer is cold and ready to drink before they purchase,” said Roger Garcia, Hispanic Marketing Manager for the Coors Family of Brands. “The spot is a highly engaging, strongly branded execution that builds awareness and comprehension of the innovation in our product and packaging.”

Bromley has been the Latino advertising agency of record for Coors Light since 2000 and has previously produced award-winning campaigns for the Cold Activated Cans and Cold Activated Bottles. This year’s technology enables the brand to include Cold Activation Window on all 12-packs and larger of Coors Light and Coors Banquet bottles and cans.

“This just may be the strongest body of work our agency has done for Coors over our ten year relationship with the brand,” stated Bromley Communications Founder and CEO, Ernest Bromley. “This campaign is very clearly one cohesive brand speaking in one voice, to multiple audiences.”

The Bromley team involved in the concept development and production included Ron Landreth, VP, creative director; Dario Campos, associate creative director; Fernando Diaz Morlet; senior copy writer; Dimitri Garcia, art director; Irene Monzon, senior producer; Lorena Rangel, account supervisor and Jessica C. Serna account director.