Univision Interactive Media launches Health Site.

Univision Interactive Media, Inc. announced that it will be launching a new Salud (Health) site, in partnership with DrTango, the global leader of Hispanic wellness and lifestyle programs, products and services for businesses and consumers. This first-of-its-kind online and mobile site will provide the U.S. Hispanic community with comprehensive health content, valuable tools, and premier services and programs that focus on the healthcare issues that are important to Hispanics, in the language that they prefer.

“As a company, we are committed to the importance of providing U.S. Hispanics with valuable and relevant health resources. Our new health site is part of our effort to empower our audience to live fuller, healthier lives,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We are thrilled to partner with industry-leading organizations to provide great health related content, tools and information to better serve our audience. This will in turn provide advertisers with a great new opportunity to engage consumers.”

In addition to high-caliber content from DrTango and its industry-leading content partners that uniquely understand Hispanics, Salud will include dedicated coverage of Univision’s Peabody Award winning health awareness initiative, “Salud es Vida, ¡Entérate!” (Lead a Healthy Life, Get the Facts!!), featuring trusted Univision celebrities encouraging users to make good health decisions. Since its launch in 2003, this initiative has been promoting healthy lifestyles in Hispanic Communities across the country. These efforts have positioned Univision as one of the top sources of health information for Hispanics. In a study conducted in Los Angeles by Simmons, Univision ranked second to only doctors as a source for the most important health information.*

Salud will target a Hispanic audience very interested in health and wellness information online. According to third-party research, Univision.com users are 48% more likely than online Hispanics and 40% more likely than non-Hispanics to look online for medical services and information.**