AudienceScience acquires Hispanic Ad Network Consorte Media.

AudienceScience announced that it has acquired Consorte Media. AudienceScience will integrate Consorte Media’s Hispanic domain expertise with AudienceScience’s technology to provide audience targeting to marketers targeting the growing Hispanic audience in the US.

“The integration of these two leading companies results in a quality offering to address this growing, yet long overlooked market,” said Jeff Hirsch, CEO, AudienceScience. “Providing marketers with the ability to accurately target Hispanic consumers enables them to realize significant potential for a robust consumer channel, and incorporates valuable new audience intelligence into the already robust data offerings of The Audience Gateway. We are excited to offer this capability to our partners, and to expand our presence in a dynamic market.”