Nestle Pure Life campaign encourages Latinos to Live a Healthy Lifestyle.

Nestle Waters North America continues its commitment to the Hispanic consumer and healthy living by announcing the launch of the Better Habits for a Better Life campaign, a multifaceted initiative that invites Latina moms to take small steps like drinking Nestle Pure Life which can contribute to living a healthier lifestyle. One of the cornerstones of this year’s campaign is La Promesa Nestle(R) Pure Life(R), a challenge that invites moms to replace one sugared beverage with water, per day–a small decision that can have a big impact on their family’s overall health. 

The Nestle Pure Life Better Habits for a Better Life campaign continues a two-year partnership with television host and celebrity Cristina Saralegui who will encourage moms to make La Promesa, by taking the health and hydration message to the airwaves and online via a national advertising campaign with partners including Univision, Galavision, and Telefutura. Additional spots will air on regional radio to support in-store communications at participating retail stores across the country, grassroots events and online at www.vivesanamentenestle.com starting May 1st.

“Making a commitment to healthier living is at the core of living a better life and this is what we want for our families,” said Saralegui. “Every day we see how health issues are affecting our community and every day we have the option to make decisions that can help us be healthier. I’m encouraging my community, and especially moms, to make one healthy decision per day like drinking Nestle(R) Pure Life(R) instead of a sugared drink and I think they are ready to make that pledge.”