Televisa chooses Hipcricket as mobile marketing platform for Mexico and LatAM.

Groupo Televisa has chosen Hipcricket de Mexico as the exclusive mobile marketing platform provider for Mexico and Latin America.

Grupo Televisa S.A.B. has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming.

“We will bring to Televisa our unmatched proven platform, deep experience and customer service,” said Enrique Lopez-Negrete, Hipcricket de Mexico’s CEO. “We couldn’t be more pleased or proud of this arrangement.”