EXITOS 93.9FM celebrates anniversary in Los Angeles.
March 20, 2010
EXITOS 93.9FM celebrated its one year anniversary this month by thanking its listeners.
“All of us at EXITOS are extremely pleased at how warmly we have been received by the Southern California Hispanic market,” said Carlos Aguirre, chief executive officer of the station’s parent company, Grupo Radio Centro of Mexico City. “We’ve filled a real need in the market by giving our listeners what they want – long music sets of the hits of the 80’s to today, engaging on-air personalities, and exciting promotions.”
EXITOS 93.9FM went on the air April 15, 2009, as the first U.S. station operated by GRC, Mexico’s leading radio broadcaster. The station is one of the fastest-growing in the market with over ONE Million listeners per week. EXITOS is also very successful among the important 18-49 age demographic.
The station’s music formula is based on playing long streams of uninterrupted hits from the 80’s, 90’s and 2000’s by top-name artists like Luis Miguel, Shakira, Alejandro Sanz, Ricky Martin and others.
The station also engages its audience through a series of exclusive concierto privado events featuring top-name artists such as Alejandra Guzman, Christian Castro, Gloria Trevi, Moenia and Magneto that are only available to EXITOS listeners.
