Carolina Panthers add Spanish Radio Broadcasts for the 2010 Season.

The Carolina Panthers announced a partnership with Norsan Multimedia’s WOLS / 106.1 FM La Raza to broadcast all games of the 2010 season in Spanish.

“Our goal is to serve the entire fan base of the Carolina Panthers,” said team president Danny Morrison. “As the local and regional Hispanic populations have continued to grow, it is great to now have the opportunity to add our Spanish flagship station, 106.1 La Raza, to the broadcast.”

“Everyone at Norsan Multimedia is proud to be associated with the Carolina Panthers. We look forward to a successful season that will be shared by the many football fans in the local Hispanic community, who will now firsthand experience the excitement of this great sport. We’ve had many inquiries from customers and listeners about broadcasting the Panthers’ games, now we’ll be able to fulfill their request,” said Norberto Sanchez, Norsan Multimedia’s CEO. “Our staff is passionate about sports and we are pleased to transmit our elation to our audience.”

The addition of WOLS/106.1 FM La Raza broadcasts continues a Panthers/NFL L community relations initiative that has included NFL’s Hispanic Recognition Month, Football 101 for Latinos, Youth Flag Football, and a goodwill Super Bowl trip by the TopCats to Mexico. The Panthers are the 15th NFL team to provide a Spanish speaking broadcast. Sales and marketing efforts will be handled jointly between both the team and Norsan media. In addition to the flagship station, the Panthers aim to build a radio network of Spanish language affiliates across the Carolinas. Discussions with stations in multiple markets are ongoing.

Play-by-play for Carolina Panthers Spanish radio broadcasts will be handled by Jaime Moreno. During Jaime’s 18-year local radio sports broadcasting career he has covered the NFL, and the Panthers in particular. Joining Moreno will be color analyst, Luis Moreno Jr., who has seven years of local sports broadcasting history including coverage of the NFL as well as other sports leagues on local Spanish-speaking stations. Jaime and Luis will anchor a four-hour game day broadcast of all twenty Carolina Panthers games in the 2010 season including half-hour shows for both post-game and pre-game.

“We have been closely monitoring the Carolina’s rapidly-expanding Latino demographic for a few years while looking for the right media outlet. With their strong stable of Spanish radio stations along with local Spanish-language newspaper “Mi Gente” and the Spanish language website DescubreCharlotte.com, Norsan Multimedia has earned a strong & trusted relationship with the area’s Latino population making them the ideal media partner,” says Henry Thomas, Director of Broadcasting & New Media for the Carolina Panthers.