Hernández – VP/ General Manager for Una Vez Mas /Dallas.
March 20, 2010
Una Vez Mas added a new key executive to the company‚s management team, naming Luís F. Hernández as Vice President and General Manager for the Dallas market.
Una Vez Mas is in the process of finalizing the acquisition of full power television stations in both Dallas and Houston.
“My main objective is to lead UVM’s transition to being a full power presence in the Dallas market. Azteca America’s programming will soon have the reach to fully serve the Dallas community, including our viewers as well as our advertisers,” stated Mr. Hernández, “This is challenging, yet incredibly exciting; I am ready to meet the challenge.
Marlene Treviño, Vice President of Sales for UVM adds, “Luís has cultivated great relationships throughout Dallas and we are pleased that he has joined the Azteca America team.”
“We are very privileged to have Luís join us as a member of our management team,” said Chief Operating Officer David Haymore. “He has a depth of experience in both general market and Spanish-language television broadcasting that will help propel our Dallas station to new levels of success.”
Prior to his position at UVM, Mr. Hernández was the General Sales Manager for Univision/TeleFutura KUVN and KSTR in Dallas.