The Mundial Group now Mundial Sports Network.
March 16, 2010
The Mundial Group, a leading Latino sports marketing company, announced that it will be changing its name to Mundial Sports Network and providing advertisers with a brand new robust integrated digital offering.
According to founder and CEO, Felix Sencion, “Having been at the forefront of Latino sports media for nearly a decade, it made logical sense to plus-up our digital assets to complement our three broad reaching publications. During the time we’ve been in business lots of Latino sports properties have come and gone, but we’ve remained fully committed to our loyal audience and advertisers. The announcement of the Mundial Sports Network and our unique U.S. Hispanic male digital sports platform will be filling a much needed void in the marketplace.”
As part of its re-booting initiative, the Mundial Sports Network will be offering digi-versions of its Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines. Advertisers can insert rich media, audio, video, surveys and other exciting ad units into the digi-zines that will be syndicated via eBlasts, Mundial Sports Network affiliates and a variety of social media tools. Mundial’s unique Spanish-language sports content will also soon be available via a WAP Mobile site encompassing the three most popular sports among U.S. Hispanics of soccer, boxing and baseball.
