Diamante Pictures delivers latest branded entertainment for Universal Music & Nuvo Liquor.
March 14, 2010
Diamante Pictures recently worked with Universal Music Latin Entertainment and Nuvo Liquor to produce the latest music video for platinum act Angel & Khriz’s current top 10 hit, “Ayer La Vi.”
Set against classic New York City backdrops, “Ayer La Vi” captures Angel & Khriz as they each try to win the heart of their dream girl, without realizing they may be chasing the same girl. The video is the latest in a series of branded entertainment projects that Diamante Pictures has produced, ranging from reality shows to music videos to web content, for brands such as Verizon, AT&T, Red Bull and Toyota.
“We’re very excited that as content creators, we’re equipped to offer execution from concept to delivery that goes beyond the traditional 30-second spot.” says Ben DeJesus, Diamante’s executive producer/CEO. “With all the new ways people consume their entertainment, branded content continues to be a dynamic force in reaching consumers effectively.”
“When we’re producing branded entertainment,” says DeJesus, “it’s important to deliver our clients’ message in a way that meets their marketing objectives without interfering with the viewers’ experience. With so many options out there for the consumer, we always work creatively to strike that balance.”