Reliant Energy launches New Ad campaign.
March 6, 2010
Reliant Energy launched its new advertising campaign, “Lights,” this week. The campaign illustrates the benefits that power brings to people’s lives and highlights advantages Reliant delivers to customers.
“Our promise to customers starts with the Reliant Advantage,” said Manny Rodriguez, Vice President of Brand and Marketing, Reliant Energy. “Each TV and radio spot from our new ad campaign highlights the Reliant Advantage SM – a unique combination of tools, information and services to fit the needs of our customers. With Reliant Energy, customers get the complete package. They don’t have to look any further than Reliant for their electricity needs.”
The 30-second TV spot began airing Wednesday, March 31, on both English and Spanish language TV stations. The radio spot will begin airing April 5. The spots will be on TV and radio stations throughout parts of Texas.
