Kroger partners with Lanza Group for Fiesta Atlanta 2010.

Lanza Group, LLC is proud to announce the return of Kroger as a major sponsor of Fiesta Atlanta 2010. The fourth annual Cinco de Mayo celebration returns to Centennial Olympic Park on Sunday, May 2.

Kroger’s participation will include a ‘Kroger Isle’ area with interactive displays and entertainment for children and adults, free product samples and information on popular food items. The Kroger arches will welcome attendees to the area as water misters cool down the crowd. Kroger supports the Hispanic community and all communities in Atlanta with both Spanish and English language advertisements and bilingual staff in many stores.

Kroger Communications & PR Director Glynn Jenkins stated, “Kroger is excited about returning to Fiesta Atlanta in 2010. Fiesta Atlanta is not only a terrific Latino community event; it has grown into a total market event, a multicultural fiesta for all metro Atlantans to enjoy.”

Lanza Group President, Ralph E. Herrera, added “We are extremely pleased and excited to welcome back Kroger as a partner to Fiesta Atlanta 2010. Fiesta Atlanta affords Kroger an opportunity to connect face-to-face with some of their most treasured customers.”