REPÚBLICA assigned AOR responsibilities for Bupa LatAM & Caribbean.

República announced that it has been selected by Bupa Latin America and the Caribbean—a division of Bupa, a leading international healthcare company—to spearhead its communications, community outreach, media buying and planning and interactive activities in Latin America.

“We’re excited and very proud about our partnership with Bupa Latin America and the Caribbean as the company further expands its reach in Latin America,” said Jorge A. Plasencia, chairman and CEO of República. “A premier brand, the company is well positioned for growth and we plan to capitalize on key opportunities to help elevate its visibility across the region.”

“República’s communications expertise, reputation, strategic insights, and deep knowledge of the regional landscape were key drivers for selecting them as our agency,” said Beatriz Guerrero, head of communications for Bupa Latin America and the Caribbean. “República understands our goals and the breadth of our needs.”