V-me drives awareness and tune-in with major consumer campaign.

V-me, the real alternative in Spanish broadcast TV, has launched the first phase of a consumer awareness campaign promoting the network’s engaging music, lifestyle and drama programming to viewers in top Hispanic Markets.

Phase one of this ongoing effort features radio and outdoor advertising in New York, Los Angeles, Chicago, Miami and Houston, with transit ads in New York, Los Angeles and Chicago.

Programs featured in the campaign:

– Estudio Billboard – V-me’s hit music/interview series premiering a new season March 30.
– V-me Cocina – Spanish TV’s biggest daily food block with top Latin chefs and online recipes from the US, Mexico, Latin America and Spain.
– Hay Alguien Ahi – A compelling paranormal drama, part of V-me’s all-new weeknight slot that’s redefining quality Hispanic drama in primetime.

“With a revamped V-me lineup including two dozen new series, and distribution in 71 percent of U.S. Hispanic TV homes — including 100% of TV homes in New York, Los Angeles, Chicago, Miami and Houston — it’s the perfect time for this campaign,” said John Begert, V-me SVP and Chief Marketing Officer. “The creative uses lively graphics and humor to promote programs that are uniquely V-me.”

In one example from the outdoor campaign for Hay Alguien Ahi, an ad parodies a real estate classified, touting “Cinco Cuartos, Tres Baños, Dos Fantasmas.” (Five Bedrooms, Three Bathrooms, Two Ghosts). For V-me Cocina, a billboard urges consumers tired of everyday meals to “Dile no a los refritos” (Just Say No to Refried Beans).