For the first time ever – UFC en Español.

MMA champion St-Pierre and Mission Skincare launch an exclusive promotion and digital campaign en Español in partnership with AG- Member of the XL Alliance in New York.

Kicking off with UFC 111: ST-PIERRE vs. HARDY on Saturday, March 27; official sources from the Ultimate Fighting Championship have announced that for the first time ever, UFC will broadcast its Pay-Per-View event fully in Spanish. The broadcast will premier this Saturday night March 27th.

During a UFC 111 press conference held March 24th at Radio City Music Hall, UFC President Dana White confirmed his support by saying, “we are very excited about the opportunity and we are really happy you are here [Univision].” “For our fans who want to watch and listen to our UFC events in Spanish, we are now creating a show just for them, in their language, so they can enjoy the whole UFC experience from start to finish,” said White during a previous press release.

This not only marks a significant milestone for UFC but demonstrates that Hispanic viewers and fans are an important engine for growth, differentiation and brand expansion.

Fans are noticing, and companies are too. In fact, UFC welterweight champion Georges St-Pierre, is banking on this opportunity by extending his reign as co-founder of Mission Skincare (www.missionskincare.com), joining Serena Williams, Sergio Garcia, Steve Nash, among others to develop products engineered by the world’s greatest athletes.

Recognizing the need for strategic and inclusive marketing, St-Pierre and Mission Skincare have engaged New York based Cultural Marketing Agency AG, Member of the XL Alliance to launch a bilingual digital and viral campaign. “We recognize the evolving demographics in America and for this reason our marketing efforts ought to be inclusive, integrated and in this case bilingual. We selected AG-XL for their ability to leverage celebrity power, while reaching diverse and all-inclusive audiences through new media”, said Josh Shaw, President of MISSION Skincare. It is great to see a “boutique- multicultural shop” leading a campaign for mass appeal.

The campaign involves a complex digital and social media mix strategy supported with a special promotion for “Ultimate Fans” to receive 15% off any purchase on http://www.missionskincare.com/products.html, entering code: GSP at checkout. “This is the beginning of a promissory journey for us in this space” said Shaw. Mission Skincare is planning to test more digital and mobile platforms in the next few months to continue to leverage their celebrity power.

“Combine the impressive growth of mixed martial arts in the U.S with the exponential growth of Hispanics and you get a recipe for success”, says Liliana Gil Managing Partner of the AG- XL Alliance. “According to Nielson UFC online buzz jumped 93% and is the only sports organization to exhibit a double digit gain in the last year. In parallel, Hispanics are contributing to 50% of the U.S population growth and according to comScore are growing 3.9x faster than the total U.S. online population”, says Gil.