Home Depot @ Richard/Lerma.
February 25, 2010
According to Advertising Age, the US Hispanic responsibilities for Home Depot have been shifted from New York based The Vidal Partnership to Dallas based Richard/Lerma. The Richards Group boasts that they have a little known specialized Hispanic division within the agency run by Pete Lerma.
After looking into the Richard/Lerma agency leadership we have found that industry veteran Tony Díaz-Albertini is involved in Brand Management at the agency.
