Estrella TV in Bakersfield.

Liberman Broadcasting, Inc. (LBI Media) announced that it entered into an affiliate agreement with JACO Communications LLC in Bakersfield, Calif. to air their newly Nielsen-rated network, Estrella TV, on KBBV-TV, Channel 19.1. The deal expands Estrella TV’s reach to 74 percent of U.S. Hispanic TV households and increases the popular Spanish-language network’s affiliate count to 20.

“Our success is due to the ongoing attraction and desirability of the Estrella TV brand and history of successful programming, which has helped us round out our presence in California and extend our national footprint,” said Lenard Liberman, Chief Executive Officer and President of LBI Media. “As our first Nielsen-rated audience measurement report concluded, we’re continuing to connect and build a growing base of viewers in the seven short months we’ve been a national network.”