NCC Media partners with Premium Networks.

NCC Media announced that it is entering into an expanded partnership with San Francisco-based Premium Network, Inc., the online advertising and promotion firm with a total of 450 million monthly US visits. The announcement was made by Greg Schaefer, President and CEO of NCC Media.

NCC Media will now represent PremiumChannels.com, which offers advertisers a high level of customization to a consumer audience of 45 niche category channels, which include entertainment, business, social communities, gaming, women, parenting, tweens and more. Premium also specializes in ‘out of the box’ promotions including sweepstakes and tournaments that create engaging opportunities with target audiences. Premium Channels’ inventory will be combined with local MSO inventory. NCC Media’s Digital Online packaging will be built off the foundation of their ISP properties using Digital Smart Buy and then adding the strength of endemically targeted online extensions.

“With over 19 billion monthly page views and their ability to target specific demographics and reach multiple audiences simultaneously, Premium Network perfectly complements NCC Media’s unrivaled reach of every cable home in the United States,” says Schaefer. “We’re very excited to be partnering with Premium Network to take both our businesses to the next level.”
“Alone, Premium Network could not address the scale of the 20 billion dollar online market, but with the NCC sales team representing our media, we have complete coverage at all major brand advertisers and their agencies on a national and regional level,” says Ken Margolis, CEO of Premium Network, Inc. “Additionally, with television and online media convergence, NCC Media’s ability to offer advertisers the opportunity to reach their customers on multiple screens allows us to provide greater reach and unmatched buying efficiencies to advertisers.”

Premium Network provides its customers with a full range of services including advertising representation, ad banner serving, account management and client billing. The unique side of Premium Network comes from its niche promotional networks and broad promotional capabilities that offer greater value to advertisers and sites than any other firm can provide. The partnership will also allow Premium Network to focus on expanding their product offerings and services while NCC manages the build out of a dedicated sales team.