IKEA awards account to *S,C,P,F.
February 15, 2010
IKEA announced that it has awarded its integrated communications account to Ogilvy & Mather and *S,C,P,F , Ogilvy’s Hispanic agency partner.
The other finalists were Berlin Cameron United, Euro RSCG and The Kaplan Thaler Group. All agencies are located in New York.
“The combination of Ogilvy’s strategic insights and creativity will allow us to develop break through messaging and establish a more integrated approach to marketing communications,” said Leontyne Green, Chief Marketing Officer, IKEA US. “We were privileged to work with the agencies in this pitch. Each brought a unique perspective and insights to move the IKEA business by targeting and communicating with consumers. We look forward to a long and successful partnership with the Ogilvy & Mather team.”
John Seifert, Chairman and CEO of Ogilvy & Mather North America said, “IKEA is one of the world’s great companies and brands. We could not be more honored and thrilled to partner with them in growing their business to its full potential in the U.S.”
Pile and Company, the Boston-based management consulting firm, managed the review process.
