SC Johnson launch Spanish-Language Website with full Transparency.
February 3, 2010
SC Johnson launched a Spanish-language website, recognizing the importance of providing full ingredient information to Spanish-speaking consumers in the U.S. The company has become the first to do so, once again leading the industry in product ingredient responsibility and disclosure.
“Families want to know what’s in the products they use in their homes,” said Chairman and CEO Fisk Johnson. “By making that information accessible to Spanish-speaking consumers, too, we’re helping even more families understand that they can trust our products and our company.”
As part of its program, SC Johnson has created a Spanish-language version of www.WhatsInsideSCJohnson.com, its ingredient website. The site offers easy-to-access and easy-to-understand information about the ingredients in SC Johnson products. This information is also available via the company’s toll-free number (1-800-558-5252) for Spanish-language phone support. The company also now provides Spanish content on its rightathome.com website, and is working with notable Hispanic influencers and experts as guest bloggers to continue the Spanish-language dialogue online.