Fauerso named Executive Director of Planning @ Dieste.

Dallas-based Dieste Inc. has named Elizabeth Fauerso as the new Executive Director of Planning. She assumes her new duties immediately, coordinating the Planning Department and integrating into the Executive Board of the agency. 

Since she joined the agency in 2007, Elizabeth has been lead the charge to evolve consumer and category intelligence for Dieste clients such as AT&T, HP, Southwest Airlines and Levi’s among others.  Additionally, she has focused on the development of the proprietary agency profiling and analysis tool “Zoom”, the “Nueva Latina” – “New Latina” project, and the technology intelligence lab. 

“Elizabeth’s passion is about exploring that intersection between the consumer, what really matters to them, and the product category. It is in this dialogue between people and brands that the richest and most dynamic intelligence lies”, says Melisa Quiñoy, CEO of Dieste.