Bacardi U.S.A., Inc. consolidates Media Services.

Bacardi U.S.A., Inc. announced it has selected KSL Media, one the largest independent media buying companies in the United States, to manage all of its media planning and buying services.

Previously, KSL Media managed media planning and buying for select Bacardi U.S.A. brands including GREY GOOSE vodka, BOMBAY SAPPHIRE gin and CAZADORES tequila.  The expanded scope of work for KSL Media includes BACARDI rum, DEWAR’S Blended Scotch Whiskies, and other leading and emerging brands in the Bacardi U.S.A. portfolio.  Media for these brands was previously handled by Universal McCann.